Map the reality
Understand how work actually moves through the business beyond the process diagram.
Where AI meets reality
AI that actually fits how your work works.
Aimet helps teams fix the human, operational and workflow reality before layering AI on top.
The premise
You cannot automate your way out of broken work.
Most AI projects start with tools. Aimet starts with reality: how decisions are made, where work gets stuck, what people actually do, and what needs to change before AI can help.
The Aimet WorkFix
A practical reset before AI enters the workflow.
The Aimet WorkFix is a structured AI and workflow diagnostic for growing organisations.
A focused sprint to understand the real work, identify friction and define where AI can help, without adding more complexity.
Find the friction
Reveal the patterns underneath the noise, where work is getting stuck, stretched or misdirected.
Define AI fit
Clarify where AI can genuinely help, and where another tool will only add complexity.
Create the action plan
Turn the findings into a clear, practical direction for what to fix, stop or introduce next.
How it works
A clear view of what needs to change before AI can help.
The Aimet WorkFix is designed to give you a sharper read on the work underneath the tools: where effort is being wasted, where decisions are getting stuck, and where AI can genuinely make things lighter.
It is not a generic AI audit or a list of tools. It is a practical way to understand what is really happening in the business before making recommendations or implementing another layer of technology.
Best fit
For teams who know AI matters, but need it to land in the real world.
Founder-led teams trying to make AI useful, not performative.
Growing businesses where work, ownership or decision-making is starting to feel messy.
Teams preparing for AI adoption but unsure where to start or what to fix first.
Organisations that need human-centred change, not another tool dropped on top.
The outcome
Less AI noise. More useful work.
Aimet helps you move from AI interest and uncertainty to grounded, human-centred implementation that fits how your business actually works.
About
Built from the space between AI ambition and real-world work.
Aimet is led by Sarah Divan, an AI, GTM and commercial strategy expert and 10x.team Expert Network member with 20+ years’ global experience across Media, SaaS, Ad Tech, workflows and commercial systems.
She has spent her career inside the messy middle between ambition and execution, where good ideas either become useful or get lost in unclear positioning, weak processes and poor adoption.
Her AI work is grounded in the reality of how businesses actually operate across teams, tools, workflows, decision-making, go-to-market and commercial execution.
Aimet is built on a simple principle: AI should not be layered onto broken processes, unclear ownership or work that no one has properly understood.
The goal is not AI for the sake of AI, but practical, human-centred implementation that reduces friction, improves workflows and helps organisations work better in the real world.
20+ years
Operational complexity, workflows and commercial execution.
10x.team Expert Network
AI, GTM and commercial strategy expert.
Commercially grounded AI
AI evaluation, workflow improvement, positioning, messaging and GTM.
Built from zero
Propositions, partnerships, communities, campaigns and commercial models.
FAQ
Things people ask.
Everything you need to know before starting a conversation.
That is often the best time to pause and understand what is really happening underneath the tools.
Then that is exactly the point of the work. Aimet is not there to force AI into the business. It is there to understand what is actually getting in the way, and whether AI is the right answer at all.
It sits between them. Aimet helps clarify the work, the friction and the conditions AI needs to be useful.
Start with an initial conversation. From there, the Aimet WorkFix can be shaped around your team, context and timing.
Start here
Before you add AI, understand the work it has to fit into.
For founder-led teams, growing businesses and organisations trying to make AI useful in the real world.
Start with a conversation about where things are getting stuck, what has already been tried, and whether the Aimet WorkFix is the right place to begin.
Start a conversation
The Aimet Dispatch
Practical thinking on AI, work and where the two actually meet.
Occasional notes on making AI useful in real organisations, without the noise, hype or unnecessary complexity.